Sunday 25 May 2014

BRIGHTER WEATHER, BRIGHTER BAGS


 Liberty's  in-house accessories collection has just debuted its own ad campaign, and how amazing is it! Designed by creative team, Colville-Walker and photographed by Qui Yang. The campaign feature bags and accessories dangling from Nelsons column and parts of the Liberty building. The Agencies creative director said he wanted to "build a colourful and abstract journey through the city" and was inspired partly by a liberty's 1950's brochure showing scarves wrapped around a drawing of nelsons column (see below).
I wish I could be rushing out to buy one of these bags but I may have to settle for just a luggage tag! What brilliant art direction and photography! I'm in awe!

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